Hotel loyalty
programmes will be integrated into the GOeureka platform, where travellers may
earn loyalty points from the hotels they have booked. Necessary APIs will be
provided for hotels to link their loyalty database with GOeureka. This will
help facilitate the interoperable loyalty points detailed in GOeureka’s
official whitepaper. GOeureka will send
and retrieve data from the hotel’s database to provide real-time updates for
users to track their points and for hotels to track points that users have
redeemed with GOeureka. Research shows
that 70% of customers do not sign up for a loyalty programme due to
inconvenience and time costs associated with registering for a programme . With
GOeureka, 1 registration for a loyalty programme is processed and verified in
the backend. Customers will only be required to fill up an online registration
form or, if they are already registered loyalty members, they only need to
provide their pre-registered details (e.g. member ID) and the platform will
link and display their loyalty details.
Booking
& Inventory Platform
The web application
platform will host a booking platform for travellers and a hotel inventory
system for hotels. Travellers will be able to search and book hotels. Hotels
can update room inventory and prices directly or integrate with channel
managers. A majority of hotels manage their inventories using channel managers
as a single point of management, therefore GOeureka will provide necessary APIs
(Application Programming Interface) for integration. GOeureka will also work
directly with major channel managers to automate the integration process for
hotels.
Rebooking
Feature
Travellers will enjoy
automatic post-booking discounts for their stays through GOeureka’s
patent-pending rebooking feature. The GOeureka rebooking algorithm detects when
a hotel rate drops, and automatically re-books an existing booking (qualified
bookings that have not passed and are within valid cancellation policies) at
the lower rate. Travellers will be notified of their discounted stay.
When hotels choose to
drop their rates on the GOeureka platform, they will receive a summary report
on the affected bookings and the total discounts provided by the rate cut. This
will allow hotels to make true informed decisions that are beneficial to
themselves and their guests.
Check-in
& Check-out
As consumer data will
be shared between GOeureka and hotels, the consumers will have a seamless
check-in experience during their stay. Upon registration, GOeureka collects
personal identifiable information, which will be encrypted and stored
off-chain. This information will be used to facilitate the check-in process
since users are already authenticated on the GOeureka platform. Unique
identifiers will be matched with data from the hotel’s central reservation
system and consumers are able to check-in directly on the mobile app. The check-in experience will consist of 3
simple steps:
1. Select booking
(reservation for the day)
2. Fill up optional
information (hotels may request additional information to cater and personalize
the consumers stay – e.g. Room upgrade, Types of pillow)
3. Check-in to
room
Check-in requests will
be automatically approved as long as certain prerequisites like the check-in
time or booking deposit are fulfilled.
Guests may check-out of
their stay through a similar process, but will be redirected to the payment
page, where they may choose from GOeureka’s various payment methods to settle
their vacation bill:
1. Check-out of stay
2. Fill up check-out
form (hotels may ask if guests have minibar consumption, guests may approve
additional charges from in-room dining, etc.)
3. Redirect to payment
page
Hotel
Services
Upon check-in,
authentication tokens will be sent to GOeureka’s hotel CMS and guests will be
matchmade with the hotel they have checked into once tokens are authenticated
in the backend. Hotels and guests will have direct access to each other and
will be able to communicate for the duration of the stay. Guests will be
entitled to the aforementioned hotel services, depending on what hotels make
available.
Room
Key
To provide full
self-service capabilities, GOeureka will also provide a room key feature on the
mobile app. The availability of the mobile room key depends on the hotel’s
physical infrastructure, but hotels with smart locks or keypad locks will have
the room key feature integrated on GOeureka’s app.
GOeureka will integrate
available developer APIs by major smart lock providers. This technology makes
use of encrypted Bluetooth technology, where authenticated data is sent from
the GOeureka app through the guest’s mobile device to the smart lock network
which then unlocks a guest’s room. Bluetooth technology is found to be a safer alternative
due to encryption and authentication methods available for Bluetooth
transmission as opposed to Wi-Fi protocols that are easily spied on by other
users on the same Wi-Fi network.
