BUSINESS
MODEL
Our primary business
model is to provide our members with access to their favorite online retailers,
from which Dealjoy will obtain commissions to be shared with the members per
their eligible purchases.
Dealjoy will keep a
maximum of 20% of the income received from affiliate partners to pay for the
general business and platform costs and to follow the long-term marketing,
de-velopment and token burn strategies. The rest—a minimum of 80% of the
acquired cashback funds—will be paid out to our members per their eligible
purchases. As member pay-outs are carried out in DEAL tokens, Dealjoy will
continu-ously purchase tokens from external exchanges.
Affiliate partners pay
commissions within a month from the commission-entitled purchase. To ensure
continuous token reserve and liquidity for instant cashbacks, 10% of the total
initial DEAL token supply is allocated in the com-pany reserve.
DEALFEED
In addition to the
basic model of operation— referring our users to online stores to obtain
cashbacks on all their purchases—the Dealjoy platform will include product and
category-specific deals for our members to benefit from. These deals will be
available on the DealFeed, which will be integrated into the platform.
DealFeed is a whole new
gamelike way to find and browse customized deals and offers by swiping. It is
powered by the Dealjoy Matchmaking Algorithm (DMA) which utiliz-es machine
learning and customer preferences to creat a customer-specific stream of
interesting daily changing deals. These specific deals are obtained directly
from the collaborating vendors and will offer our users even higher cashback
rates.
DEALSHOP
Our philosophy is to
provide members with freedom of choice. Our users can always withdraw their
DEAL tokens to their personal Ethereum wallets or exchange accounts, trade them
for other coins, or sell for fiat8 on external exchanges. On the other hand,
members may want to keep their tokens in their Dealjoy wallets for future use
in our platform.
For these users, we are
introducing the DealShop, which will be an essential part of the platform.
DealShop is a fully integrated online shop, including a variety of products,
services, and gift vouchers from our partnering online shops. Orders made in
DealShop can be paid exclusively in DEAL tokens, providing exciting real-world
utility into the DEAL token ecosystem. Using DealShop doesn’t require tokens
used for payment to be acquired through our cashback program; anyone can buy
DEAL tokens from external exchanges and spend them on DealShop.
VENDORS
For retailers, cashback
programs have delivered immense-ly impressive results in multiple indicators of
sales perfor-mance.
According to market
research7, merchants experienced a 240% average increase in conversions and 46%
average increase in order value with cashback programs in use. In general,
cashback programs result in improved engage-ment, decreased bounce rate, and
increased amount of time spent on-site.
The following online
consumer behavioral findings of 2015 Global Cashback Industry Report explain
the massive posi-tive sales impact of the cashback programs well:
99% were more likely to make a purchase after
finding a discount 87% actively redeem rewards for points, cash
back and reward miles 82% claim if they can find all the discounted
products they need on one website, they will shop on that site frequently 52% say getting the best price and discounts
is the top reason they shop online
A vast amount of online
vendors have indeed implemented an affiliate program to boost their sales and
enhance visibility. These include the most significant e-commerce platforms in
the world, such as
Amazon, eBay and AliExpress. Since the basic technical affiliate infrastructure
already exists for most of the vendors, adding a support to those websites is
a quick process for
Dealjoy. There is no need for long-last-ing negotiations or complicated
integrations to onboard new merchants to our platform.
As a community-first
project, our members will be able to vote and suggest merchants from whom they
would like to receive cashbacks and deals. If there is demand for vendors that
do not currently offer an affiliate program, we will get in touch with them to
inform our community’s
interest. In the best
case scenario, we will onboard such vendors ex-clusively to the Dealjoy
platform.
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